Sustainability is defined as, “able to be maintained at a certain rate or level.” OR “conserving an ecological balance by avoiding depletion of natural resources.”
In the last five years, over 71% of consumers have increased their interest in whether or not a brand is sustainable and caring for the environment. Overall, 69% of consumers consider a brand’s environmental stance before making a purchasing decision. Thus proving, sustainability matters.
Why does sustainability matter for farmers?
By investing in renewable energy, farmers immediately become more sustainable. Consequently, they appeal to more consumers and open the door for more partnerships. By choosing solar, farmers are able to:
- Market themselves differently. Farmers who choose solar can use that notion on all marketing materials, advertising their farm as environmentally friendly.
- Gain new certifications. By choosing solar/renewable energy, farmers are able to meet organic requirements or other standards, thus giving them opportunities to expand their reach.
- Decrease carbon footprint. Investing in solar power can greatly reduce emissions which will definitely appeal to more environmentally conscious brands and consumers.
Solar matters because it can impact your cost savings almost immediately. Sustainability matters because it is the future. The future is now. We all need to ask ourselves, “What can I do to ensure future generations that I did my part to protect our fragile environment?”
